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value proposition

   Also found in: Financial 0.01 sec.

value proposition

The primary benefit of a product or service. The term is widely used in the high-tech industry.



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Almost as important as motivation, the value proposition requires the marketer to lay out a case for why the person should subscribe to the free e-mail newsletter.
Free e-mail newsletter subscriptions are more than giveaways by Zarem, Jane E. / The Newsletter on Newsletters
The hospital's decision depends on the value proposition put forth by each company.
Creating customer value propositions by Tarantino, David P. / Physician Executive
The value proposition describes two main elements: (1) target market (market segment) that will be using these e-commerce solutions and (2) core customer benefits.
Defining components and taxonomy of e-commerce business models by Radovilsky, Zinovy / Journal of Academy of Business and Economics
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