value proposition


Also found in: Financial.

value proposition

The primary benefit of a product or service. The term is widely used in the high-tech industry.
References in periodicals archive ?
Offering advice that can be used in any industry, the book presents guidelines for value proposition selling and an original Value Proposition Builder framework for enacting a customer focused selling process.
It's no secret that a well-defined value proposition sets advisors apart.
NRG's President and CEO, David Crane, said : "In the collective view of NRG's management and directors, NRG stock represented a compelling value proposition even before the recent market weakness and the share price in no way reflects fairly either the existing value proposition or our exciting growth prospects across the full range of NRG businesses.
Occasionally, you will find someone who can articulate his or her company's value proposition, but that person is more the exception than the rule.
Wikipedia defines "value proposition" as follows: A value proposition consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's payment.
We must search not only for this year's value proposition but also next year's, and for the year after that.
While a value proposition doesn't usually end up as a tag line, one particularly compelling example did.
Almost as important as motivation, the value proposition requires the marketer to lay out a case for why the person should subscribe to the free e-mail newsletter.
The hospital's decision depends on the value proposition put forth by each company.
The university's distinctive value proposition is in its ability to provide consistent and superior value, keep costs low, and develop a learner-centric approach to curriculum and services.
The award-winning Helix brand campaign successfully positioned the technical superiority of Helix and Helix XTra with its customers, driving home the products' value proposition, and maintaining its No.
Therefore, in this competitive environment, developing a strong case for support, or a philanthropic value proposition, is the first step.