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variable data printing

   Also found in: Acronyms, Wikipedia 0.01 sec.
variable data printing
Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something much more sophisticated such as a catalog with merchandise tailored to your buying history and customer profile. Of course, variable data printing uses computer printers rather than traditional commercial printing presses. See mail merge and digital printing.


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The system's variable data printing (VDP) capability enables one-on-one custom marketing and track and trace capabilities, giving users another means to gain new business.
According to the company, the imagePRESS CR Server A7000 will help production print environments increase productivity by utilising colour management tools, workflow connectivity via built-in JDF capabilities and variable data printing (VDP) functionality.
com data acquisition/lead generation product 2008 Recipient of Four "Best of Category" Awards in PIAS Graphic Awards competition, establishing CustomXM as the regional leader in digital and variable data printing.
 
 
 
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