variable data printing


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variable data printing

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something much more sophisticated such as a catalog with merchandise tailored to your buying history and customer profile. Of course, variable data printing uses computer printers rather than traditional commercial printing presses. See mail merge and digital printing.
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Variable data printing capabilities opens converters up to several new markets, including coupons, lottery tickets and brand protection.
says that, traditionally, variable data printing was used to add names, numbers, logos and other graphic elements to things like real estate signs, athletic jerseys, gift items, and the like.
The company is also an industry leader in the latest direct marketing technologies, including Variable Data Printing, Personalized URLs Web-to-Print, and Print Automation workflows.
The VDP In-Line variable data printing system has been mounted on Dunwoody's 10" Mark Andy flexographic press.
By providing students with hands-on access to the latest technology, in the high demand area of variable data printing, we feel certain that they will enter the workplace better prepared to begin their careers and contribute to the industry.
The report provides details about who is producing and purchasing variable data printing, at what level of sophistication, in what volumes, how quickly their use (or production) of these applications is growing or declining, and what technologies are being used to output these jobs.
Opportunities - Increasing Presence in Europe, Variable Data Printing
Robert Reeder to Discuss Winning Variable Data Printing Strategies
Reeder will discuss the many benefits of variable data printing (VDP) as well as the technology that enables this popular marketing tool.
Fiery System 8 delivers precision color, consistent high quality output, workflow innovation, powerful variable data printing (VDP) capabilities, seamless integration with EFI's web-to-print, proofing, workflow and Print MIS solutions, and connectivity to all popular pre-press applications.
The new Fiery-driven Canon servers deliver precision color, consistent high quality output, powerful variable data printing capabilities, seamless integration with EFI's web-to-print, proofing, workflow and Print MIS solutions, and connectivity to all popular pre-press applications - to meet the requirements of Canon imagePRESS[TM] C7000VP customers in the commercial print, print for pay, and creative graphic arts markets.
Meadows Publishing Solutions - Variable data printing from within QuarkXPress and Adobe InDesign