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vertical market
(redirected from vertical markets)

    Also found in: Financial, Wikipedia 0.03 sec.
vertical market
Refers to a particular industry such as banking, insurance or computers. See vertical market software. Contrast with horizontal market.
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We tend to think about the need to verticalize an outsourcing offering as following an 80/20 rule--about 80% of an outsourcing offering is applicable to all vertical markets and about 20% needs to be modified for the specific needs of an industry.
IDC reveals fastest growth for IT outsourcing services by EDP Weekly's IT Monitor
Lots of products aimed at vertical markets are archaic.
System developers look up to 'verticals' for inspiration. (IT News ... by Financial Management (UK)
The move to focus on vertical markets follows similar announcements by other ERP vendors, including JD Edwards and SAP, who, faced with increasing competition in the ERP market, are trying to differentiate their offerings in an attempt to boost revenues.
Lawson Expands Offering to New Vertical Markets by Computergram International
 
 
 
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