vertical search engine


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vertical search engine

A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo, vertical search engines deliver more relevant results to the user.

Also called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Although users can always narrow their search to hone in on their desired result, vertical search engines do the narrowing for them.

Beware of Too Much Specialization
A vertical search site may not always index the Web for content, but may produce links only to proprietary content. It may be relevant, but highly prejudiced. See organic search results.
References in periodicals archive ?
Convera and Kaulkin Media will initially develop a vertical search engine focused on the management of accounts receivable and bad debt.
This full library of application notes is powered by The Engineering Web([R]), a vertical search engine consisting of more than 200 million Web pages of engineering and technical content, indexed by GlobalSpec.
com/ has partnered with Convera to create this powerful and highly specialized vertical search engine.
While at Liquidity Services, he managed a team of account executives, provided decision making on all daily sales operations, and lead a sales department responsible for selling search-engine marketing, and banner advertising on three B2B vertical search engines.
IDES is a provider of specialized vertical search engines that focus on engineering and technical information for plastics materials.
com/, a leading provider of vertical search services for publishers, today announced that it has signed a contract with the specialist publisher United Publications to build three vertical search engines for their portfolio.
com/, a leading provider of vertical search services for publishers, today announced that it has signed a contract with the publisher Diversified Business Communications to build vertical search engines across a portfolio of their brands including those serving professional business communities involved in commercial marine, natural and organic products, and healthcare markets in the United States and Europe.