viral marketing


Also found in: Dictionary, Thesaurus, Medical, Wikipedia.

viral marketing

(1) See also viral programming.

(2) Viral marketing is an online advertising approach that functions like word-of-mouth. The ad is disseminated via links in email, blogs and websites that point to a service or product people might want. The "viral" refers to the speed with which the ad propagates to others and has nothing to do with computer viruses; its purpose is strictly advertising.

The term was attributed to venture capital firm DFJ (www.dfj.com) after its investment in Hotmail grew dramatically. Hotmail automatically put an advertisement at the end of everybody's email message suggesting that whoever is reading it signs up for Hotmail too. In a year and a half, more than 12 million people became Hotmail subscribers.

Share With a Friend
The most common viral marketing is a sharing link, whereby every visitor to a website is invited to share the articles or blog posts on the site, or the site itself, with others (see social sharing). See viral video and sneezing.
References in periodicals archive ?
Viral marketing is word-of-mouth over which you have no control.
The solution gives mobile operators access to several critical services, including ongoing consultation and evaluation of existing viral marketing and churn reduction campaigns, and technical training and support.
Marketing expert Henry Enos, of the University of Glamorgan's business school, said successful viral marketing produced a domino effect through highly-effective and specific audience targeting.
Advertisements that are developed for traditional media, such as television, which then go on to gain success in an online format, are not viral marketing when discriminating at the purest level.
A digital viral marketing campaign costs a fraction of the price of a traditional printed directing marketing piece, making it an excellent alternative or accompaniment to your marketing.
As much as I rant about Web content as a viral marketing tool on the speaking circuit and rift about it on my blog, I've never had detailed insight into the specific metrics around one viral marketing effort using Web content--until now.
Viral Marketing Electronic Greeting Card: Real Tree professionals could personalize this animated greeting card with their company name and mail it to customers and prospects.
Unlike television commercials, which are passive, games and viral marketing techniques allow you to capture the viewer's interest and allow them to learn more about the product.
Sounds offputting but viral marketing is simply a new name for the oldest, most powerful communication vehicle in the world -- word of mouth.
The paper presents research on how to develop a viral marketing strategy, integrating this with an overall marketing plan and how to keep the momentum going once the campaign is underway.
assert that at the core of viral marketing is the transmission of marketing messages through various Internet-based channels by peers (a technique which utilises the Internet to transmit and spread messages among individuals who will filter and forward the messages to their peers).