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word spamming

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(World-Wide Web, information science)word spamming - Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine's index (to "spam" the index).

"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ.

See also spamdex.
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Violations included auctions of counterfeit merchandise, auctions showing Oakley's copyrighted images and auctions violating policies involving key word spamming, a practice involving the misuse of the name "Oakley" to draw attention to an auction.
Oakley Reports Record Seizures of Counterfeit Product and Record ... by Business Wire
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