zonite

zonite

[′zō‚nīt]
(invertebrate zoology)
A body segment in Diplopoda.
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References in periodicals archive ?
Un primer ejemplo que puede ser ilustrativo es el discurso sobre la higiene que se trasluce en los anuncios de Zonite (Figura 5), en una decada en que en Colombia, la urbanidad y sus modos civiles fueron asociados con cultura: "Sentirse y lucir como una ciudad culta fue un proposito explicito de la Bogota republicana que quiso prolongar su tradicion de Atenas Suramericana.
Como lo connotan los anuncios de Zonite y Hierro Nuxado (Figura 6), sobre el que se volvera mas adelante, la idea de modernidad le exigia al cuerpo, no solo lucir bien, sino sentirse bien.
La ilustracion que acompana el anuncio de Zonite, poco tiene de moderna: la mujer de este aviso aparece practicando la hipica, con una chaqueta corta tipo sastre, pero con falda y sus dos piernas unidas al costado del caballo; connotando unos modos civiles que ya en el veinte comenzarian a entrar en desuso, mas aun en practicas deportivas en que subirse a este glacil animal obligarian a las mujeres a separar las piernas y a usar pantalon.
He was a shrewd entrepreneur (1) who demonstrated those skills by (a) drawing upon his pharmacological background to focus his research efforts on seeking a drug formulation that produced a specific effect, (b) manufacturing and marketing the ensuing pharmaceutical product most unconventionally, (c) investing his resulting substantial profits, as a bold and innovative collector, in impressionism art though it was not well appreciated at the time and (d) selling his pharmaceutical company to the Zonite Products Corporation in July 1929 when the stock market was at a record high.
Some products, such as Tyree's, Lysol, and Zonite, alternated between the two uses, often listing more than one application in their copy.
Some products, like Lysol and Zonite, provided a separate booklet on each of their different uses; thus, women could write to Zonite for a pamphlet on "Use of Antiseptics in the Home," "Nursery and the Baby," or "Feminine Hygiene.
Zonite was another cheap solution whose basic ingredients (sodium hypochlorite in water) and expensive price equaled lucrative profits for its manufacturer.
An ad by the Zonite Products Corporation claimed that birth control was not only a matter of pragmatism, but also a "protest against those burdens of life which are wholly woman's.
The Zonite Products Corporation warned retailers not to miss out on the hygiene bonanza.
Zonite advertisements in Chain Store Age, (January 1941): 5 and (March 1941): 66; "12 Ways to More Sales in Feminine Hygiene Products," p.