DirectEmployers Association, which is owned and managed by over 550 leading employers through a nonprofit employer trade association, has formulated an interesting plan to build and develop the .jobs Top Level Domain (TLD) for the human resource (HR) community, which includes college recruiters.
The Association, which maintains alliances with both the National Association of Colleges and Employers and the American Association of Community Colleges for college recruiting, has a stated mission "to provide employers an employment network that is cost-effective, improves labor market efficiency, and reaches an ethnically diverse national and international workforce." It has proposed the build-out of the .jobs TLD in a manner that is consistent with its mission and in response to a Request for Proposal by Employ Media, the domain's licensee and registry operator.
With an intuitive domain extension that appears at the ends of Web addresses like .com (commercial), .edu (education), .gov (government), and .mil (military), .jobs has already been adopted by numerous employers, making it easer to find opportunities through easy-to-remember URLs that take job seekers directly to the jobs sections of large employers' Web sites.
The Association's number one objective is for the .jobs TLD to become a trusted source for both employers and job seekers.
Contrary to some reports, .jobs will not comprise millions of job boards, but rather one dynamic platform serving only relevant jobs to the job seeker community.
A good example of this is the .jobs Military Occupational Classification (MOC) crosswalk, which will help transitioning military personnel locate jobs in the civilian workforce.
employers, hundreds of thousands of .jobs domains representing every city, state, country, occupation and geographic region will be completed in 2010.
They have formed an alliance with the owner of the .jobs top-level domain for the Association to activate, manage and complete the build-out of all .jobs domains.
Tens of thousands of companies, such as www.ibm.jobs, www.explorehyatt.jobs, www.uscellular.jobs and www.whirlpool jobs, have already activated their own .jobs domains.
The .jobs initiative (www.goto.jobs) will allow the Association to continue the top-level domain build-out by activating and managing all .jobs domains for U.S.
When the build-out is complete, all jobs will automatically appear in the appropriate city, state, country, and occupational .jobs Web site.
The .jobs initiative will provide a single, unified platform comprised of hundreds of thousands of employment Web sites, highly trusted by Internet search engines that will allow all employers, regardless of size, to list their jobs free of charge.