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(graphics, standard, file format, product)
Apple Computer's standard for integrating full-motion video and digitised sound into application programs.

This article is provided by FOLDOC - Free Online Dictionary of Computing (foldoc.org)


Apple's audio and video framework for the Mac, introduced in 1991 with the Mac System 7 operating system. QuickTime is the underlying engine in QuickTime Player, the media player that comes with QuickTime, as well as iTunes. There are numerous applications that support QuickTime authoring.

QuickTime originally used Apple's proprietary codecs, but Cinepak, Sorenson and other codecs were added, and QuickTime supports third-party plug-ins. For example, Flip4Mac (www.telestream.net) provides QuickTime playback of the Windows Media Video (WMV) format.

QuickTime and Windows
For years Apple and Microsoft did not support each other's formats; however, QuickTime was made available for Windows starting in 2005, and QuickTime Player supported the Windows AVI format, although not every encoding method. In 2016, Windows support was discontinued. However, Microsoft did not retaliate and Windows Media Player continues to play QuickTime movies in the MOV format.

A Very Comprehensive Format
A QuickTime file can contain any kind of continuous motion data such as audio, video, MIDI, animations, virtual reality, Karaoke text and time-based control information. Its time-based synchronization is a major feature, and QuickTime files can even be used to control external events such as lighting. QuickTime files use .QT, .MOV and .MOOV extensions.

MPEG-4 and H.264
Because the QuickTime format was designed for ease of editing, it was chosen as the basis for the MPEG-4 container format. In reciprocation, Apple added MPEG-4 in QuickTime 6 and H.264 (based on MPEG-4) in QuickTime 7. See MPEG.

QuickTime X
In 2009, along with the debut of Mac OS X 10.6 (Snow Leopard), which was a major upgrade to 64 bits, QuickTime was also upgraded to 64 bits and given a higher numerical version (X=10) than the existing Version 7. Mac users have QuickTime X, while Windows users kept the QuickTime 7 designation. If a movie required a 32-bit codec, components in QuickTime 7 were used. See iTunes, Windows Media and H.264.

QuickTime Players
The player at the top is Version 7, which is retained for Windows users, while QuickTime Player 10 (X) at bottom sports a floating toolbar. The video was taken at a crepe stand in Paris.
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References in periodicals archive ?
For example, Hito Steyerl's How Not To Be Seen: A Fing Didactic Educational .Mov File proposes an absurd way to hide in the face of the all-seeing network technology, transforming into a unit smaller than a pixel in a sarcastic tone to submerge oneself in the world constructed by images, the museum said.
      H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, .mov file formats
The government has accused Microsoft of sabotaging Apple's QuickTime because Windows can not play back Apple's .mov file format.
He said that a 'patch' to allow QuickTime to access the .mov file format in Windows had been issued, but said that the other problems had not been fixed.
Animoji's can be saved as .mov files and sent to anyone, whether they want it or not.
Natively, it could not play .FLV and .MOV files but with .MP4 files we noticed that it could not playback 720p videos in MP4 format but SD videos were no problem.
The app enables users to: switch between front and rear cameras while recording; snap photos while recording; choose one of three professional-quality studio intros; include titles and scrolling credits; access rights-free music for unrestricted use or access songs from their music library; preview and trim clips the moment they are shot; move, delete or load clips without exiting the main camera view; import .MOV files from the camera roll; and process the final movie on the spot.
* QuickTime, which allows customers to directly edit any media that plays in the Quick- Time player, including the Apple ProRes codec and .MOV files generated by DSLR cameras such as the Canon 5D and 7D.
It also lets you create a 360-degree rotation panorama file in .MOV files. The software is compatible with the Windows 7.