Video
ads on Amazon have the potential to create much more value for advertisers than pre-roll video
ads on YouTube or other social media.
Until now, Zeropark ad exchange had offered its customers three types of advertising formats: full-page pop
ads, parked domain redirects and in-app
ads.
To help advertisers navigate the ad landscape, Google will provide violators with an Ad Experience Report, complete with screenshots and videos of the offending
ads. Chrome will remove all
ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days.
According to PageFair's 2017 study, 11 percent of the global internet population is already blocking
ads on the web, a figure that grew 30 percent in 2016.
Google is an advertising company, so why would it want to block
ads? It's trying to give people an alternative to blocking all
ads on the web.
After being given notice, offenders who fail to meet those standards for 30 days will have all their
ads blocked on Chrome-including those 'owned or served by Google.'
The ad-blocker for Chrome was announced after Google joined the Coalition for Better
Ads earlier this year, a group that works on standards to improve
ads for consumers.
Given the success of the Dynamic Products
Ads, the firm said Facebook is trying to take the ad format into more verticals, including travel, real estate and auto.
We are also working on an independent Acceptable
Ads committee (2) which is planned to be in office early 2017.
Ad blockers filter out
ads by refusing to display page images and other elements that originated with a known ad server.
Today, video content is typically served from the content delivery network (CDN), whereas
ads are usually served from third-party ad servers.
Each version of VAST supports selective video players and for that, the plugin has all versions of VAST to deliver the
ads in any supportive video player.
