above the fold

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Related to Above-the-fold: below the fold

above the fold

The part of a Web page that is visible without scrolling. The fold is an invisible line simulating where a newspaper is folded. This is a design consideration when laying out a Web page so that all the important information can be seen at once. The majority of monitors today have at least 1,080 lines of resolution, and the page size above the fold is roughly a thousand vertical lines. Contrast with "below the fold," which is the non-visible content that must be scrolled to be seen.
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"[Marketers] say, I want above-the-fold impressions," said Jeff Burkett, senior director of ad innovations and client services at the Post.
Its most notable feature is the incredibly long sidebar on the right-hand side, which demands endless downward scrolling and makes a mockery of the "above-the-fold" concept.
The New Hampshire Union Leader, which has endorsed - and aggressively defended - Newt Gingrich, today features on its front page an above-the-fold editorial slamming Mitt Romney and urging the state to keep up its "funny little habit of turning conventional wisdom on its head and deciding things for itself."
The above-the-fold headlines in today's Journal North 11/12/2010 report that we may be facing a $450,000,000.00 deficit starting in July, and the incoming Governor responded, "The revelation of a near half-billion dollar deficit is far worse than expected..
Images below-the-fold, for example, should only download when the user scrolls there (or at least after the ones above-the-fold have downloaded).
The dizzying array of almost-equally ballyhooed events, each awarded the TV-equivalent of above-the-fold treatment, included: Swimmer Michael Phelps doing a bong hit; Chris Brown and Rihanna's Grammy Awards no-show; Yankee slugger Alex Rodriguez's admission of steroid use; memorials for Florida toddler Caylee Anthony; and rumors of key cast exits at "Greys Anatomy."
Today, with reports of contractor waste, fraud and abuse in Iraq and Afghanistan making for nightly newscast leads and above-the-fold front page stories, members of Congress on both sides of the aisle are looking to resurrect Truman's legacy and make a few headlines of their own.
In April 2006, an above-the-fold story on the front page of The New York Times introduced the world to the fossil Tiktaalik.
One way to work around image blocking--the automatic distortion or omission of images--is to incorporate "above-the-fold" design.
6 New York Times article described the measure's enactment as a "moment of political triumph for the anti-abortion movement, a reflection of its influence with a Republican-controlled Congress and a Republican president." The above-the-fold, front-page article was accompanied by a large color photo of an array of Religious Right leaders at the signing ceremony.
"On above-the-fold issues," states Santa, referring to newspaper stories which are so important they appear above-the-fold of the paper, "we do face a challenge on who speaks for our industry.
"On above-the-fold issues." says Santa, referring to newspaper stories deemed to be so regent they appear above the-fold, "we do face a challenge on who speaks for our industry.