lifestyle

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lifestyle

(of a drug) designed to treat problems, such as impotence or excess weight, which affect a person's quality of life rather than their health

lifestyle

the manner in which an individual or group lives (see Polsky, 1969). Whilst the term has been used in a variety of contexts, it has recently been used especially in connection with the practice and discourses of ADVERTISING agencies and market research organizations. Conceptions of lifestyle’ have become increasingly important in the marketing and advertising process since World War II, with the development of new forms of popular entertainment and new vehicles of mass communication, such as radio, cinema and television. The emergence of CONSUMER CULTURE and new consumer goods (e.g. cars, cigarettes, cosmetics) required new ways of selling. In the advertising process the success of a campaign increasingly relied upon the active identification of the consumer with the image of the product and advertisers have come to recognize the importance of understanding human motives and desires as an aid to effective communication and marketing. See also ADVERTISING, COMMERCIAL ETHNOGRAPHY.
References in periodicals archive ?
Pund joins the firm from Lazard Middle Market, where he was a Managing Director focused on advising clients around the world in the active lifestyle, outdoor, and tactical sectors.
Orth Hedrick, vice president of product planning, Kia Motors America said, 'Winning the Active Lifestyle Vehicle award for the fifth consecutive year is a clear indication that the Soul makes a great companion for urbanites who are constantly on the go.
The Active Lifestyle Ear Hooks was produced simply because our customers have asked for it," stated Aaron Fournier, President and CEO of thinksound.
The study found that those with a mentally active lifestyle had good scores on the tests of learning and memory even if they had higher amounts of brain damage.
Besides having skeletal adaptations that suggested an active lifestyle, these creatures probably were the first to be warm-blooded, another oxygen-demanding metabolic feature.
Students are asked to create a design or drawing that signifies the "gracefulness, strength, passion, and competitiveness" of women's basketball; while incorporating the elements of Minute Maid's commitment to helping young women lead a "healthy, active lifestyle.
Presidential Adult Active Lifestyle Award for engaging in 30 minutes of physical activity five days a week for six weeks, or reaching a goal of 10,000 steps a day.
One of the more innovative educational strategies already launched by the NIEHS is the development of Fitness Fighters, a children's television program that would promote healthy eating behavior and an active lifestyle.
These homes are designed to fit the active lifestyles of today's growing number of baby-boomer empty-nesters, whose children have left home for college.
The free healthy and active lifestyle event will feature fitness demonstrations and mini workout sessions with trainers from the City's top gyms who will lead classes in weight training, yoga, Pilates, boot camp, mixed martial arts, spinning and more
Auto Business News-October 23, 2015--Kia Soul receives 12th annual Active Lifestyle Vehicle of the Year awards
Lazard Ltd (NYSE:LAZ) revealed on Tuesday that Nathan Pund takes over as managing director in the Consumer and Retail group of its subsidiary Lazard Middle Market, which is focused on active lifestyle sectors.

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