lifestyle

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lifestyle

(of a drug) designed to treat problems, such as impotence or excess weight, which affect a person's quality of life rather than their health

lifestyle

the manner in which an individual or group lives (see Polsky, 1969). Whilst the term has been used in a variety of contexts, it has recently been used especially in connection with the practice and discourses of ADVERTISING agencies and market research organizations. Conceptions of lifestyle’ have become increasingly important in the marketing and advertising process since World War II, with the development of new forms of popular entertainment and new vehicles of mass communication, such as radio, cinema and television. The emergence of CONSUMER CULTURE and new consumer goods (e.g. cars, cigarettes, cosmetics) required new ways of selling. In the advertising process the success of a campaign increasingly relied upon the active identification of the consumer with the image of the product and advertisers have come to recognize the importance of understanding human motives and desires as an aid to effective communication and marketing. See also ADVERTISING, COMMERCIAL ETHNOGRAPHY.
References in periodicals archive ?
The SDSI Accelerator is a 20 week business mentoring program for established businesses in the Sports, Active Lifestyle, Health & Wellness space who are serious about growth and scale.
Promoting Healthy, Active Lifestyles Within and Outside the Workplace
Live Life Aberdeenshire and Aberdeenshire Council are working to encourage active lifestyles with a focus on mental health, wellbeing and obesity.
The initiative aimed at designing new ways to enhance the adoption of a healthy and active lifestyle, identifying the main challenges facing the society in this regard, and raising the community awareness on healthy living and its impact.
David Graham, CEO of Oman Sail said, "We are proud to be partnered with Sohar Port and Freezone to help and develop creative energies, encourage an active lifestyle and showcase Omani talents.
Common terms for this housing niche are 'active adult' or 'active lifestyle'; regardless of the term, our intent is to focus on being active."
Our partnership with Fitbit and Garmin reinforces our commitment to creating frictionless payment experiences for our customers with an active lifestyle, as we continue to lead banking innovation and digitisation in the region."
It's also a reflection of an active lifestyle. Our bodies were made to move, so an active lifestyle is not just a fad anymore; it's really a necessity.
Organiser Ali Cutler, who is a sports development project officer at the University of Chester, said: "With nine boys' teams and six girls' teams taking part, the event was the biggest hosted by Sport and Active Lifestyle to date, with over 100 pupils playing.
According to him, what happened was a one off thing that should not deter people from engaging in an active lifestyle.
"Whether you are trying to instill healthy habits early in a child's life, or trying to break bad habits and start new healthy habits, it is imperative that the whole family be on board with living a healthy, active lifestyle."
Global investment firm KKR has agreed to acquire active lifestyle and hospitality company The Bay Club from York Capital Management and minority investors, including JMA Ventures and Roxborough Group, the company said.

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