click-through rate

(redirected from Ad Click)
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click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the website. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
Cost per ad click is much higher than traditional social and display
The ad click through drops the user onto a page with a dozen links and opportunities to do anything other than get more information or submit an application.
OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click rates," said CEO John McGee.
Using the Curebit referral platform, Argoz integrates "Refer a Friend" sharing incentive capabilities to the sales funnel, and can track a user all the way down from ad click, purchase, referrals, subsequent purchase, etc.
To see the Samsung's new 'anti-Apple' ad click (http://twitter.
Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click on it, and 55 percent visit the advertisers site.
The average banner ad click rates are dropping to below half of one percent.
Google utilizes a second-price auction, often referred to as a "perfect auction" by economists, to sell every ad click.
It added the average price per ad click in the second quarter edged up 4% from last year, although this was slower than the growth seen during the previous two quarters.
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click.
Send the right email offer triggered by a banner ad click and personalized by tapping into data from the customer's most recent brand engagement.
ROI on Ad Banners - Now you can calculate cost per each ad click and ad view