In late April 2019, Apple announced the launch of a new technology known as the Privacy Preserving Ad Click
Attribution (PPAC) that would act as a modification update to their already existing anti-tracking software, the Intelligent Tracking Prevention (ITP).
In simpler terms, the company's "Privacy Preserving Ad Click
Attribution" will not let advertisers track what you are browsing on the web after you clicked their ad on a certain website.
* Cost per ad click
is much higher than traditional social and display
The ad click
through drops the user onto a page with a dozen links and opportunities to do anything other than get more information or submit an application.
"OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click
rates," said CEO John McGee.
Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click
on it, and 55 percent visit the advertisers site.
The average banner ad click
rates are dropping to below half of one percent.
Google utilizes a second-price auction, often referred to as a "perfect auction" by economists, to sell every ad click
. Unlike, a traditional "winner-takes-all" auction, in a second-price auction the highest bidder pays the winning bid but the second highest bidder also pays their highest bid.
It added the average price per ad click
in the second quarter edged up 4% from last year, although this was slower than the growth seen during the previous two quarters.
Or simply put, what makes an ad click
? Gulf News readers chime in.
While banner ad clicking can be viewed as information-seeking behavior (Cho 2003b), Chatterjee (2005) found that one's navigation orientation influenced likelihood of banner ad click
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click