click-through rate

(redirected from Ad Click)
Also found in: Financial.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the website. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
In late April 2019, Apple announced the launch of a new technology known as the Privacy Preserving Ad Click Attribution (PPAC) that would act as a modification update to their already existing anti-tracking software, the Intelligent Tracking Prevention (ITP).
In simpler terms, the company's "Privacy Preserving Ad Click Attribution" will not let advertisers track what you are browsing on the web after you clicked their ad on a certain website.
* Cost per ad click is much higher than traditional social and display
The ad click through drops the user onto a page with a dozen links and opportunities to do anything other than get more information or submit an application.
"OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click rates," said CEO John McGee.
Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click on it, and 55 percent visit the advertisers site.
The average banner ad click rates are dropping to below half of one percent.
Google utilizes a second-price auction, often referred to as a "perfect auction" by economists, to sell every ad click. Unlike, a traditional "winner-takes-all" auction, in a second-price auction the highest bidder pays the winning bid but the second highest bidder also pays their highest bid.
It added the average price per ad click in the second quarter edged up 4% from last year, although this was slower than the growth seen during the previous two quarters.
Or simply put, what makes an ad click? Gulf News readers chime in.
While banner ad clicking can be viewed as information-seeking behavior (Cho 2003b), Chatterjee (2005) found that one's navigation orientation influenced likelihood of banner ad click through.
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click.