banner ad

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Related to Ad banner: Web banner

banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
Norwegian Internet browsers developer Opera Software ASA said on Tuesday (20 September) that it had permanently removed the ad banner and licensing fee from its desktop web browser.
While this capability is certainly desirable for finding exact information on the internet, we posit that the types of ad banner matches have more to do with relevant banner ad inventories and ad-keyword matching capabilities.
Still, online agencies note that in a "contextually relevant" environment, where consumers are driven by a particular need--i.e., looking to book a vacation--there is a strong likelihood that they'll click on an ad banner, enabling targeted messages to score higher than the average 1 percent click-through rates seen with banners in general.
What is written into the cookie is simply the ad banner ID number, a time stamp, and a frequency counter that captures how many times the banner was delivered to a browser.
A recent issue had information on the "evils" of Java--Script, QuickTime capabilities, Web site organization, and ad banner utilization and placement.
Its ad banner is small and unobtrusive; it fits into the bottom of the screen and you don't have to click on a banner to stay connected.
You simply click onto the on-screen search facility (it's the size of an ad banner) and it dials up and searches while you carry on working.
An important example of measuring effectiveness comes from the online ad banner industry.
- Ad Configuration - Advertising configuration has been updated to allow multiple ad banner information to be monitored with ease.
In one such ad banner, placed in the top right corner of the web page, Barbara Corcoran is depicted with a milk mustache and the phrase "Got Rentals?" appears.
Worldwide Computer Products News-20 September 2005-Opera Software ASA removes ad banner and licensing fee from its web browser(C)1995-2005 M2 COMMUNICATIONS LTD http://www.m2.com
While I am kind of cranky about being tracked by those ad banner servers (FocaLink, DoubleClick, etc.), I use a simple little shareware program called Cookie Pal (http://www.burra.com) to manage the bread-crumb trails on my hard drive.