Norwegian Internet browsers developer Opera Software ASA said on Tuesday (20 September) that it had permanently removed the ad banner
and licensing fee from its desktop web browser.
While this capability is certainly desirable for finding exact information on the internet, we posit that the types of ad banner
matches have more to do with relevant banner ad inventories and ad-keyword matching capabilities.
Still, online agencies note that in a "contextually relevant" environment, where consumers are driven by a particular need--i.e., looking to book a vacation--there is a strong likelihood that they'll click on an ad banner
, enabling targeted messages to score higher than the average 1 percent click-through rates seen with banners in general.
What is written into the cookie is simply the ad banner
ID number, a time stamp, and a frequency counter that captures how many times the banner was delivered to a browser.
A recent issue had information on the "evils" of Java--Script, QuickTime capabilities, Web site organization, and ad banner
utilization and placement.
Its ad banner
is small and unobtrusive; it fits into the bottom of the screen and you don't have to click on a banner to stay connected.
You simply click onto the on-screen search facility (it's the size of an ad banner
) and it dials up and searches while you carry on working.
An important example of measuring effectiveness comes from the online ad banner
- Ad Configuration - Advertising configuration has been updated to allow multiple ad banner
information to be monitored with ease.
In one such ad banner
, placed in the top right corner of the web page, Barbara Corcoran is depicted with a milk mustache and the phrase "Got Rentals?" appears.
Worldwide Computer Products News-20 September 2005-Opera Software ASA removes ad banner
and licensing fee from its web browser(C)1995-2005 M2 COMMUNICATIONS LTD http://www.m2.com
While I am kind of cranky about being tracked by those ad banner
servers (FocaLink, DoubleClick, etc.), I use a simple little shareware program called Cookie Pal (http://www.burra.com) to manage the bread-crumb trails on my hard drive.