ad blocker


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ad blocker

Software that eliminates advertising and other annoyances from Web pages. It detects banner ads by size (typically 60 pixels high) and by the URLs of major advertising sites where the images come from. Such utilities may also be able to eliminate cookies, referrers and animated GIFs, which are time consuming to download. See cookie, referrer, popup blocker and animated GIF.


Blocking Annoyances
The options panel from this earlier interMute utility shows the types of annoyances that could be eliminated from downloaded Web pages. The program acted as an intermediary between the user's browser and the Web. Trend Micro (www.trendmicro.com) later acquired interMute.
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From rock-bottom prices to ad blockers, advertising is a tough way to monetize digital content.
The basic premise of server-side ad insertion (SSAI) is it provides a faster, TV-like ad delivery, higher ad-viewing completion, the ability to bypass ad blockers, and easier integration across multiple endpoints.
This trusty ad blocker is not available on the official Play Store, which can be sketchy to some users.
Caption: Valley News asking me to turn off my ad blocker
Although E&P went to press before the ad blocker launched, we talked to Google, the News Media Alliance and others about what Chrome's built-in blocker might mean for news sites.
GOOGLE LAUNCHES AD BLOCKER IT WAS the news many publishers had been dreading, yet lots of readers were looking forward to - Google has flicked the switch on an ad-blocker for its Chrome desktop browser that will prevent users from seeing the most intrusive adverts.
GOOGLE LAUNCHES AD BLOCKER GOOGLE has flicked the switch on an ad blocker for its Chrome desktop browser that will prevent users from seeing the most intrusive adverts including those that take over the whole screen and cover content, as well as ads which include autoplay videos with audio.
The version on Apple's iOS is based on the Safari engine because of Apple's App Store rules, so it won't have the ad blocker included for the time being.
In 2016, 69.8 million Americans were expected to use an ad blocker, an increase of 34.4% over last year.
We generate revenue from advertisements on our site for maintaining our services also keep us moving, therefore we recommend you to disable your own Ad blocker, or every additional extension or plugin which can block elements within our site, so that it is possible to get into the whole functionality of our applications.
The industry cannot continue to absorb costs associated with paid-for ad blocker whitelisting, nor can it accept users consuming its content with no revenue coming in.
Meanwhile, Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.