Internet advertising

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Internet advertising

Delivering ads to Internet users via websites, email, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google AdWords and adserver.
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References in periodicals archive ?
Testifying as the sixth witness for the 1Malaysia Development Berhad (1MDB) trial, Datuk Wong Nai Chee said rather than making payments directly to AD Network and Akademi Kewartawanaan dan Informasi Taima (AKIT), a personal cheque was issued in 2013 worth RM246,000 directly to Tan Sri Lim Soon Peng who would then disburse the funds.
To start using DSP as a demand source, the ad network owner should create a campaign setting up the following parameters:
The company said, "In January of 2018, we launched Retail Performance Media (RPM) with Albertsons Companies, creating an ad network where brands can use shopper data to deliver targeted ads directly to shoppers.
Ad generators are usually paid when a user clicks on an ad created for an app, and then installs and opens it, leading to the app developer paying the ad network. App installation attribution - which ad led to the installation of an app on a specific phone - in such cases is hard to make accurately.
News UK, the Guardian News and Media and the Telegraph, recently announced that they will form a shared ad network called the Ozone Project.
The national ad network (similar in nature to RADAR-based efforts seen for years by the radio industry) "will allow advertisers to leverage Entercom's scale with targeted offerings across its portfolio of 235 top-rated radio stations reaching over 112 million listeners monthly," the company boasts.
To further protect genuine publishers, the firm has announced removing 320,000 publishers from its ad network for violating publisher policies, and blacklisting nearly 90,000 websites and 700,000 mobile applications.
9 January 2018 - US-based performance marketing platform HasOffers is acquiring the intellectual property assets of Israeli ad network and publisher management automation and optimisation technology provider Optimob, the company said
"This is not the time to take money away from a publisher, not a single dollar," says Adam Singolda, founder of content-marketing ad network Taboola.
Sjouwerman emphasized that most employees who browse the web during the day or over lunch do not understand the mechanics of modern ad networks. Once the subversion of an ad network emerges, hundreds of millions of poisoned ads will display in real-time, and many of these ads initiate a "drive-by attack," which occurs even if the user takes no action.
What happens when five powerful publishers band together to form a programmatic ad network, allowing advertisers to buy advertising space on The Economist, CNN International, The Guardian, Reuters, and Financial Times?