Internet advertising

(redirected from Ad network)

Internet advertising

Delivering ads to Internet users via websites, email, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google AdWords and adserver.
References in periodicals archive ?
com)-- Better Ad Network, a Scottsdale agency, has invented a technology they call GEO4WiFi which combines physical spaces geo-data with first party social data.
According to InMobi, its Ad Tracker is not reliant on UDIDs and is separate from the InMobi ad network.
AT&T Interactive on Monday announced the launch of in-app ads on its mobile local ad network, an extension of the company's YP Local Ad Network.
Travel Business Review-October 21, 2010--Travel Ad Network Closes Financing(C)2010] ENPublishing - http://www.
Private US ad server ZEDO Inc has added European ad network Pictas Interactive to its global customer base, the company disclosed on Tuesday.
Ad network performance has continued to trend downward, with this wave of research showing collectively that ad networks provide advertisers with no increase on purchase intent," said OPA president Pam Horan.
Bangelore, May 21 -- IDG, the International Data Group that publishes technology magazines (PC World, which is no more in print and is available only online, ChannelWorld and CIO) has launched it's ad network, TechNetwork in India.
Growing online ad agency Travel Ad Network, whose reach to customers surpassed Yahoo Travel three months ago, will relocate and expand to 10,499 s/f at 55 Broad Street on the entire 24th floor--office space that is more than four times the size of its current space at 291 Broadway.
com)-- dJAX Video ad network is providing technology to help publishers to find and sell ad space to advertisers who serve their ads when videos are streamed on the Internet.
Tribune Media Services (TMS) launched a vertical ad network in a partnership with Adify.