adserver

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adserver

A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an inhouse or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.
References in periodicals archive ?
The servers interpret the context and then send a message back to the publisher's ad server with the appropriate tags.
That's what makes the integration of Triton Digital'sTriton Ad Server, Tap , with OTT and connected TV audience intelligence and data management platform Tru Optik such a notable item for ad sales execs and C-Suiters alike.
Adnologies' products and services cover a wide range of the digital value chain within data-driven advertising, including ad server, demand-side platform, data management platform, data exchange, and supply-side platform as well as dynamic display and video creation tools.
Private US ad server ZEDO Inc has added European ad network Pictas Interactive to its global customer base, the company disclosed on Tuesday.
Included is an ad server that allows King Digital to embed ads within the comics section and the client to do the same within the frame of its site.
Beasley will continue to use Triton's Tap Ad Server to monetize their digital audio and podcast streams, through the insertion of highly-targeted pre, mid, and post-roll audio ads.
Boston, MA, July 11, 2016 --(PR.com)-- Openbridge, an innovative data logistics platform, announced an integration with the largest third party ad server, Sizmek, formerly known as MediaMind.
8 October 2014 - US digital avertising platform operator Zenovia Digital Exchange Corp announced today the takeover of domestic ad server and programmatic-enabled supply-side platform AdJuggler Inc without specifying financial terms.
According to AdIQuity, the Plus platform is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation designed to meet the requirements of premium mobile publishers.
Jelli, the programmatic ad platform for radio, has signed two deals to deploy RadioSpot, its cloud-based ad server for broadcast radio, with Emmis-owned WBLS-FM based in New York City and Beasley Broadcast Group's WJBR-FM Wilmington/Philadelphia, Miami's WQAM-AM and Las Vegas stations KKLZ-FM, KOAS-FM, KVGS-FM and KCYE-FM.