ad serving


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ad serving

The hardware, software and personnel required to deliver advertisements to websites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and website publishers. See adserver and Internet advertising.
References in periodicals archive ?
Marketing tools provider DoubleClick Inc (NASDAQ: DCLK) has released its Q3 Ad Serving Trend Report, which reflects that online advertising, long known for its volatility, has begun to assume some predictable characteristics that suggests a maturity of the medium.
Marketing tools provider DoubleClick Inc (Nasdaq: DCLK), has published its Q2 2004 Ad Serving Trend Report, which contains data from DoubleClick's DART for Advertisers and DART for Publishers online advertising serving technology.