adware

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adware

(1) (AD supported softWARE) Free software supported by advertising messages. The ads may be targeted to the individual based on key words entered into search engines and the types of websites the user visits. See freemium and adserver.

(2) (ADvertisementWARE) Also called "pitchware," adware is software that periodically collects the user's browsing behavior in order to pop up targeted ads on the computer. Adware often accompanies a program the user purposely downloads, and although it may be clearly indicated during the install procedure, novices generally keep clicking Next without reading the dialogs. If the adware is installed without disclosure, it is considered "spyware." If the disclosure is in the end user license agreement (EULA), it is still spyware because people click "I agree" without reading it. See contextual marketing, popup ad, PUP, spyware, parasite and wares.


Don't Just Click Next
This installation includes a security program if the box is left checked (arrow). McAfee scan happens to be a legitimate utility; however, installation dialogs may slip in malware if the user clicks Next without reading.
References in periodicals archive ?
Pop-ups, pop-unders and ad-ware have become major annoyances for Internet users.
But perhaps most significantly, IIALP "is an open-ended tool that can be used to complain about anything," says Davey, from spam, to ad-ware, even to non-Internet areas of abuse like junk faxes.
Nearly half of teens (46 percent) of teens admit to downloading music or videos from a free service, which is much more likely to infect the family PC with everything from worms, viruses, ad-ware, spyware, or backdoors that allow people on the Internet to access the computer
It also provides safe and effective protection against all types of Spyware (including Ad-ware, Mal-ware, spy tools and key loggers).