Google AdWords

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Google AdWords

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

AdWords "Quality Score"
The order of ads is determined by several factors. One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and the historical click-through rate of the ad. In 2008, Google began to factor in the load time of the landing page. The overall quality score also influences an ad's position on the Google network, as well as affecting the calculation of a keyword's minimum bid.

Local and regional businesses can narrow down their targets to a specific radius of potential customers. AdWords was launched in 2000 and has been tweaked continually since. See Google AdSense and keyword advertising.
References in periodicals archive ?
Topics covered included creating an effective social presence, using SEO and Adwords correctly, and utilising resources accordingly.
SOCIAL ADVERTISING (Facebook Ads, Instagram Ads Retargeting); HOW TO BE AN EFFECTIVE SOCIAL MEDIA COMMUNITY MANAGER; GOOGLE ADWORDS; MEDIA PLANNING and MEDIA BUYING FOR DIGITAL
But it is too low an amount for AdWords management.
Vizulate Digital has been awarded Google Partner status, providing formal recognition from Google that it is competent in products including AdWords, Google Analytics and Google Search Console.
Free event on learning to use Google AdWords NORTH Wales businesses will have the chance to learn more about how to use Google AdWords at an event at the Conwy Business Centre on August 9.
Advertisers offering Contracts for Difference, rolling spot forex, and financial spread betting will be required to be certified by Google before they can advertise through AdWords. Certification is only available in certain countries.To be certified by Google, advertisers will need to be licensed by the relevant financial services authority in the country or countries they are targeting, ensure their ads and landing pages comply with all AdWords policies and comply with relevant legal requirements, including those related to complex speculative financial products.
[USPRwire, Tue May 30 2017] Google Adwords is one of the most powerful tools on the internet these days for driving sales and reaching new customers.
Maharashtra, May 23 -- Zoomifier Inc., providing an industry-first solution that allows an audience to personalize their own customer journeys, today announces how visitors arriving from a Google AdWords campaign are engaging up to 400% more when their websites and landing pages use Zoomifier.
In recognition of Indus Net Techshus skills and expertise in AdWords, Google has awarded the Kolkata-based company Premier Google Partner status.