adserver


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adserver

A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an inhouse or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.
References in periodicals archive ?
The carrier will also employ Amobee's Adserver technology for its Push SMS services, enabling advertisers and marketers to gain easy access to Globe's existing user data for targeting to aid further development of their own CRM systems.
NCN will use the software to allow national advertisers to buy ads on multiple sites in its network of 69 papers--and get one-order, one-bill service--while giving affiliates the chance to sell local ad space and to use NetGravity AdServer to manage local Web ads.
NetGravity has launched a new incarnation of its online marketing tool AdServer 3.
com)-- The very recent launch in the line-up of plugins; the "Tablet full screen ads" plugin for Revive adserver makes sure the advertisers' needs are met by providing them the option of displaying a brief information with regards to content on the creative advertisements.
The Salesforce-powered solution streamlines cross-channel ad sales with effortless ad server integration across the likes of Doubleclick DFP, One by AOL, AppNexus, Smart AdServer and SSPs like DoubleClick Ad Exchange, AppNexus, Rubicon Project, Yieldlab or Adform.
As a publisher you can achieve this by purchasing and integrating the VAST mediation plugin for Revive Adserver.