adserver


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adserver

A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an in-house or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.
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References in periodicals archive ?
The carrier will also employ Amobee's Adserver technology for its Push SMS services, enabling advertisers and marketers to gain easy access to Globe's existing user data for targeting to aid further development of their own CRM systems.
NEW CENTURY NETWORK, the network of local newspaper Web sites, has agreed to use the NetGravity AdServer Network product to manage ads on NCN network.
• Admixer.Publisher (SaaS Adserver for sites and mobile apps owners)
Full process order management is standard with integrations to Doubleclick DFP, One by AOL, Smart AdServer and AppNexus while SSPs such as DoubleClick Ad Exchange, Adform and Rubicon Project are also supported.
NetGravity, a supplier of marketing management systems, says that two of its customers, online discount media marketer AdOutlet.com and audio content provider Spinner.com have migrated from its AdCenter Internet marketing outsourcing service to the use of its AdServer online advertising and direct marketing management software.
NetGravity has launched a new incarnation of its online marketing tool AdServer 3.5 which features intelligent geographic targeting, advanced reporting capabilities and improved usability and performance.
It unifies and automates processes for media companies across fragmented application environments, to manage their complete advertising business process and to streamline cross-channel ad sales with smooth ad server integration across the likes of Doubleclick DFP, One by AOL, Smart AdServer, AppNexus and supply-side platforms like DoubleClick Ad Exchange, Adform,and Rubicon Project.
NetGravity has released AdServer 3.1 Internet advertising management software, featuring improved user interface and ability to serve rich media formats such as Shockwave and RealAudio.