advergame


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advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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* Mayor tiempo de retencion de usuario: A diferencia de cualquier otro medio publicitario tradicional, el advergame puede mantener al usuario centrado en el durante una buena cantidad de tiempo, siendo la media para las campanas de exito mas reconocidas como Coca cola o Burguer King de al menos 20 minutos por sesion de juego.
Serious games designed for advertising aim at promoting a particular brand, product, or a service to the users while they play a game, a term commonly known as advergames [20].
(6) Sara M Grimes, "Kids' Ad Play: Regulating Children's Advergames in the Converging Media Context" (2008) 8:12 Int'lJ Coram L & Pol'y 161.
These games are specifically designed to promote the literary works, functioning like advergames for cultural brands.
The Question: Are children who play advergames (video games that promote a product) that promote certain types of snack more likely to eat that type of food?
Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused.com.
Derivado de esto nace el branded entertainment o entretenimiento con la marca, que consiste en crear mensajes de la marca incluidos en los medios de entretenimiento del consumidor, siendo el advergame una de sus formas (Wise, Bolls, Hyo, Arun & Meyer, 2008).