advergame

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advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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"Advergaming is not our primary business goal--designing good games is," said Gary Rosenzweig, CleverMedia founder and chief engineer.
Interactive, a Spain based company dedicated to the development of Internet-based solutions: Web 2.0, Advergaming, etc.
The company's interactive media unit posted a 58.9 percent increase in June revenue, which included the new NBC station Web sites and higher sales from its Blockdot advergaming business.
Roberts will present case studies that illustrate how brands have achieved success using digital platforms such as advergaming, utilitarian apps for mobile and social gaming and social apps.