advertorial

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advertorial

(ADVERtisement ediTORIAL) A printed or online ad that reads like an editorial but is touting a specific product or service. Advertorials are paid for by the vendor. Depending on how it is written, it can appear as a strong opinion piece or obviously be an ad. Sometimes, people have to read between the lines.
References in periodicals archive ?
The post T/C papers print referendum advertorials, prompt criticism appeared first on Cyprus Mail .
I suspect that other media outlets do not have the guts to run the advertorials seeking the lifting by the Supreme Court of this TRO as they are afraid to offend the high court possibly because they have pending interests before that Court.
He distinguished advertorials and sponsored content in this way: "Sponsored content is fundamentally different because sponsored content pieces are written like a news story told by a marketing professional instead of the advertiser.
What's more surprising is that over half of the adverts and advertorials reviewed didn't contain a specific drink responsibly message, other than making reference to the alcohol industry-funded Drinkaware website.
Trai also recommended that in case of advertorials, a clear disclaimer should be mandated to be printed in bold letters stating that the content has been paid for.
Although it is self-regulated by the media industry in terms of designated labeling as paid content, research has indicated that many advertorials fail to clearly label themselves as paid-for content that is distinct from the newspaper content (Kirchner, 1991; Singer, 1991).
In come the witty advertorials and videos -- the latest released last week -- directed by the (http://www.
Press ads, advertorials, a dedicated website and supermarket sampling will also support the ads.
IN THE FIVE YEARS I've spent as editor of Alternatives, nothing has been as controversial as the Suncor Energy advertorials that have been running in the magazine.
has had excellent feedback from carriers and producers on the advertorials that we publish in the Insurance Advocate.
The practice of unlabeled advertorials has been so far neglected in health journalism research.
NEIGHBOURS (FIVE) Zeke realises Paul is manipulating him into reading out the advertorials over the air, and when Rebecca fails to side with him, the teenager makes a drastic decision that puts the very future of PirateNet in jeopardy.