click fraud

(redirected from Affiliate fraud)
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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
How to deploy strategies that combat affiliate fraud tactics.
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eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced that Insurance Quote Exchange, LP (iQuoteX), a top lead generator for insurance agents and carriers, has selected eBureau's total lead quality management solution, including the company's eScore[TM], eVerify[TM], and eMonitor[TM] offerings, to deliver higher-quality leads to its insurance sector customers and partners and proactively combat affiliate fraud.
Eaton-Cardone's 18minute presentation will cover affiliate fraud trends and how to prevent affiliate fraud from occurring.
Spam, malware and affiliate fraud are just some of the practices typically used within the sector, and these tactics are not merely confined to illegal online gambling sites.
The company's comprehensive service suit includes chargeback alerts, dynamic loss prevention, intelligent source detection, affiliate fraud detection, chargeback resolution and response, and merchant education.
SEATTLE -- HasOffers releases the greatly anticipated fraud prevention tool Fraud Score[TM], a unique feature for affiliate networks to shut down and prevent affiliate fraud.
March 9, 2015 /PRNewswire-iReach/ -- While affiliate marketing is intended to minimize merchants' risk with a pay-for-performance structure, affiliate fraud can increase risk by hampering profitability, harming brand reputation and increasing chargebacks.
by exploring affiliate fraud, which is any sort of deceit, trickery, or cheating used to steal from an affiliate program.
Forensiq is an innovative company that has developed a series of effective, easy to implement solutions that combat impression, click, conversion and affiliate fraud.
Revenues for the three-month period ended September 30, 2008 decreased to $1,775,162, down from $$3,185,718 for the three-month period ended September 30, 2007, as the company continued to recover from the attack of affiliate fraud incurred earlier in the year.