click fraud

(redirected from Affiliate fraud)
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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
ScrubKit is an automated and powerful analytics system that detects affiliate fraud 24 hours a day, 7 days a week, 365 days a year.
With eBureau as a partner, we're taking our stand on affiliate fraud, and we're committed to helping the industry turn this around one lead at a time.
SEATTLE -- HasOffers releases the greatly anticipated fraud prevention tool Fraud Score[TM], a unique feature for affiliate networks to shut down and prevent affiliate fraud.
by exploring affiliate fraud, which is any sort of deceit, trickery, or cheating used to steal from an affiliate program.
Revenues for the three-month period ended September 30, 2008 decreased to $1,775,162, down from $$3,185,718 for the three-month period ended September 30, 2007, as the company continued to recover from the attack of affiliate fraud incurred earlier in the year.