Morita, Akio

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Morita, Akio

(äk`ēō môr`ētä), 1921–99, Japanese business executive, b. Nagoya, Japan. The eldest son of a successful sake brewer, Morita joined Masaru Ibuka to found Tokyo Telecommunications Engineering in 1946. To pursue their strategy of introducing innovative products, they bought rights to the transistor from General Electric and in 1957 introduced a pocket-sized transistor radio. They renamed the company Sony in 1958 and became one of the world's largest electronics corporations. They introduced such consumer electronics products as the Walkman, the compact disccompact disc
(CD), a small plastic disc used for the storage of digital data. As originally developed for audio systems, the sound signal is sampled at a rate of 44,100 times a second, then each sample is measured and digitally encoded on the 4 3-4 in (12 cm) disc as a series of
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 player (created with Philips), the Trinitron television, and the digital audio tape player. In the 1960s, Morita set up the Sony Corporation of America and in 1971, Sony became the first Japanese electronics company to manufacture television sets in the United States. Morita became Sony's president in 1971 and chairman in 1976. As part of the company's strategy to acquire entertainment programming (software) that can be played on its electronics products (hardware), Sony purchased CBS records for $2 billion in 1987 and paid $3.4 billion for the Columbia Pictures Entertainment group in 1989. Morita retired as Sony's chairman in 1994.

Bibliography

See his autobiography, Made in Japan (1986).

References in periodicals archive ?
The doctor recounted his experiences, his patients that included geishas, samurai, the very rich, and the very poor farmers and fishermen whose footwear were made of straw, whose clothes in summer were the same that they wore in the coldest winter.The other books included studies on Japanese thought, social mores, literature, and the autobiography of the founder of Sony, Akio Morita.
Some time before, Akio Morita, the founder of Sony, was in New York on business.
Deming, through the Japanese Union of Scientists and Engineers (JUSE), trained hundreds of engineers and managers, including Sony head Akio Morita, elevating Japanese products to world-class quality.
The book I am reading and yet to finish is Made in Japan: Akio Morita and Sony by Akio Morita with Edwin M.
Akio Morita, the famous founder of Sony, once explained that Japan's success was the result of "hard work and deep waters".
Company chairman Akio Morita decided to introduce the Walkman anyway, and the rest is history.
It was Yoichi Morita's uncle, Sony founder Akio Morita, who brought TV manufacturing to Bridgend in 1974 after meeting Prince Charles a few years earlier.
They came back with the headphone-equipped TPS-L2, which they dutifully brought to chairman Akio Morita.
Marrying the cultures of Sony Corp., a quintessentially Japanese company, and its Hollywood studio was such a challenge that company founder Akio Morita and his successor as chairman, Norio Ohga, never really tried, analysts say.
Morita, the nephew of Sony founder Akio Morita, told reporters software games are in the works, mostly for early next year, including a revamped ''Dragon Quest,'' a game series that is extremely popular with Japanese.
One wonders what Akio Morita, who passed away just 1 year before the advent of the World Wide Web, would think of today's technologies that in many ways are progeny of that once sleek, now bulky, cassette-playing audio device.