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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Whole Foods will become the biggest customer of the division Thompson refers to as Amazon Grocery Services, justifying the expense of building out a business that can also deliver to restaurants and individual homes--and take a cut of all that economic activity.
One report late last month said internal company documents foresee up to 2,000 Amazon grocery stores following a 20-unit test in major markets.
Amazon grocery purchases are growing at 25 percent.
The US firm has been selling food and drink for four years through its Amazon Grocery Store.
So far suppliers have expressed disappointment with sales from the Amazon grocery site, "h hardly registers on our radar at the moment in terms of sales volume," says one leading fmcg supplier, "And there's been no real improvement since launch.
Shoppers who visit Amazon Grocery Store will be able to find items like Pampers, Ariel, Uncle Ben's, Dolmio, Kraft, Schwartz, Kenco, Carte Noir, Walkers and Oreo as well as Bakers and Purina One pet foods.
Amazon Grocery sold enough coffee to give each resident of the highly caffeinated city of Seattle a cup per day for two months.
Top city institutions including Bloomberg, Barclays and HSBC Tower have whisked Diva up and online via Amazon grocery have gone for it as well as numerous trendy food chains and beacon listings like Harrods and Harvey Nichols.
While a sample size of one is a bit small to use for global prognostication, a review of the Internet grocery space in general, and the Amazon grocery business in particular, reveals that Internet-delivered groceries are growing quickly, and that they're growing in the way that I've described.
Amazon Grocery Named One of Top 10 Retail Innovators by the Institute of Grocery Distribution