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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month. Amazon's well-designed website made it easy to order merchandise (see one-click ordering).

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services).

In 2000, Amazon opened its e-commerce platform to non-Amazon vendors. Similar to Apple opening up its iPhone platform to third-party developers, Amazon acquired millions of sellers. Today, nearly every legal product that can be shipped is available on Amazon's site (see Fulfillment by Amazon).

Amazon Prime Membership
In 2005, Amazon Prime was introduced as an annual subscription. Prime offers free one-day and two-day shipping on most products Amazon stocks in its warehouses. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending (Prime Video, Amazon Music, Amazon Photos and Kindle eBooks). See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablets, smartphones, cables and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
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References in periodicals archive ?
However, with Prime, users get access to faster delivery of goods purchased on Amazon and access to Amazon Prime Videos, Prime Music.
13 (ANI-BusinessWire India): The Indian Performing Right Society Limited ("IPRS") announced that it has collaborated with Amazon India in respect of the IPRS music publishing repertoire for Amazon Prime Music in India (for musical and literary works).
NATIONAL LAMPOON'S CHRISTMAS VACATION AMAZON PRIME The accident-prone Griswolds endure a disastrous family Christmas.
M2 EQUITYBITES-December 15, 2016-Amazon announces availability of Amazon Prime Video in India
3 -- As the rise of streaming platforms like Amazon Prime in India takes hold, we're seeing the rise of content that is not typically 'Bollywood'.
Content is extremely limited, but as part of their $119 annual subscription fee, Amazon Prime members get access to live streams of 11 NFL Thursday Night Football streams this season.
M2 PRESSWIRE-August 27, 2019-: The Award-winning Amazon Prime Post-apocalyptic Series Day Zero Adds Utah's Derek Boone to Cast
ENPNewswire-August 27, 2019--Rihanna's Savage X Fenty Show Presented by Amazon Prime Video to Stream Exclusively on the Worldwide Service Friday, Sept.
Netflix is still king of the streaming world in the U.S., but its dominance is expected to slip slightly as competitors like Hulu and Amazon Prime Video take on more market share and new services enter the streaming space, according to a new forecast from the research firm eMarketer.
Preacher Amazon Prime, available now The fourth series of the offthe-wall show about Jesse Custer, a boozy, chain-smoking holy man who, after suffering a crisis of faith, absorbs an incredible power.
As the web boom swept across India, so did the increase in content with AltBalaji, Netflix, Amazon Prime Video and Zee5 pushing boundaries with thrilling celebrity-led shows on streaming platforms.