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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See Fulfillment by Amazon and one-click ordering.

Amazon Prime Membership
In 2005, Amazon Prime was introduced as an annual subscription. Prime offers free one-day and two-day shipping on most products Amazon stocks in its warehouses. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending (Prime Video, Amazon Music, Amazon Photos and Kindle eBooks). See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablets, smartphones, cables and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
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References in periodicals archive ?
PAYFORT, an Amazon company, today announced that flyEgypt, a Cairo based hybrid airline chose PayFort's payment services to scale its business faster, supporting its expansion and companywide innovation, and to deliver payment experiences that will delight their customers.
PayFort, an Amazon company, has partnered with the Government of Ajman, to enhance and extend the payment options currently offered by the emirate's unified smart payment gateway, AjmanPay.
Mohammad Meraj Hoda, vice-president for business development at Ring, an Amazon company, said that 60 per cent of the purchases in the US is more geared towards home security devices.
In 2008, she sold her company and database to IMDb, an Amazon company.
As an Amazon company, we are uniquely positioned to bring the latest gadgets to our customers in the Middle East at the same time that they are available globally.
Amazon Web Services, an Amazon company announced that online retailer zulily is moving its infrastructure to AWS to further enhance the online shopping experience for its more than 6.1M active customers.
PAYFORT, an Amazon company, has announced the registration of a new wholly owned company in the Kingdom of Saudi Arabia via the Saudi Arabian General Investment Authority (SAGIA).
Al-Shaikh also briefed the minister about the Amazon Company project for delivering internet and cloud computing services, noting that the advanced services provided by the project, which was inaugurated in the kingdom as the first Middle Eastern country to host it, in line with government's plans to transfer of its services to the cloud systems to suit the requirements of the public and private sectors in Bahrain.
Riyadh, Safar 09, 1438, November 09 ,2016 , SPA -- Deputy Crown Prince Mohammed bin Salman bin Abdulaziz, Second Deputy Premier and Minister of Defense, met in Riyadh today with the founder, chairman and chief executive officer of Amazon company Jeff Bezos.