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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Bemax is extending sales of it Mother's Touch private label brand to Amazon online selling platforms including Amazon, com, Amazon.
Her first collection, Summer Lightning and Other Stories, won the first Commonwealth Writers' Prize in 1987 and her novel Dancing Lessons was a finalist for the Amazon.
Canadian consumers can now purchase Quell locally on Amazon.
We are delighted to offer businesses of all sizes, as well as laboratories and hospitals, schools and universities, public institutions and nonprofit organizations a vast selection of commercial supplies and products at low prices-all in one place,' said Alexandre Gagnon, Country Manager for Amazon.
On-line retailer Amazon Inc (Nasdaq:AMZN) announced on Wednesday the availability of the new family of Kindle e-readers to customers in Canada through Amazon.
If you like to shop online, American Loyalist Troops 1775-84 can be bought at Amazon.
Dayus stressed it was not the added competition that has upset Canadian industry, since Amazon.
We're excited to make the best-selling and most advanced e-readers in the world available to our Amazon.
The books are available in the WMS Bookroom or at amazon.
BANKING AND CREDIT NEWS-April 3, 2012--Chase offers Amazon.