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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
The payment method opened-up to purchase goods on Amazon.
Kindle Fire and Kindle Fire HD will be available at a variety of retailers in Japan in addition to Amazon.
com)-- Synology[R] today announces that Synology DiskStation, its award-winning NAS server dedicated to data sharing and backup, is now available at Amazon.
Readers of the magazines scan a QR code to jump to the QR WAY service site that shows a list of e-commerce stores, initially two, Mobile GEO and Amazon.
Local employees continue to monitor legal developments that impact Amazon Japan's business (including the Amazon.
Kindle Fire and Kindle Fire HD for Japan are available for pre-order now at Amazon.
Amazon also announced the launch of the Japanese Kindle Store on Amazon.
The same month, the company launched a Japanese-language Web site, Amazon.
com Inc (Nasdaq:AMZN) announced on Thursday (3 August) that its Japan based store, Amazon.
com, the largest Internet retailer in the United States, said Wednesday it has launched a Japanese-language site, Amazon.
Kindle Fire HD--latest generation of the world's best-selling 7" tablet--with a stunning customized HD display, the fastest Wi-Fi, exclusive Dolby audio, powerful processor and graphics engine, 11 hours of battery life, and 16 GB of storage--all backed by the best content ecosystem, the best cross-platform interoperability, and the best customer service--now available on Amazon.
Japanese customers can now buy Kindle Paperwhite, the world's most popular e-reader and the most advanced e-reader ever constructed: higher resolution, 62% more pixels 25% higher-contrast than the previous generation Kindle, unique built-in front light, 8 weeks of battery life and an even slimmer and sleeker design--only [yen]8,480 on Amazon.