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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter the most significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Mi-Pac Rucksack in Metallic Gold, Mi-Pac, PS38, amazon.
Overly, the first hydration drink made with all natural ingredients, is today launching into Planet Organic across London and on Amazon.
We Were Liars, E Lockhart | The Kindle store at Amazon.
inset) is the best-selling product this year, said online retail giant Amazon.
The BBC radio version of Parts 1 and 2 are available in a collector's edition at Amazon.
We are continually looking for ways to provide additional savings and convenience for our customers,' said Robin Terrell, Managing Director of Amazon.
customers, Simon Murdoch, managing director of Amazon.
The Northern Ireland First Minister David Trimble MP has said he is to sue Amazon.
This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Amazon.
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