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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Splurge: Christy Supreme Hygro Silver bath sheet, House of Fraser, PS38 Save: Air Rich dove grey bath sheet, Dunelm, PS14 SAVE: PS24 Splurge: Beldray pedestal fan (16in), Amazon.
THE RACQUET HIM: Wilson Envy 100L tennis racquet, amazon.
Patchwork Pate, British producer of handmade foods from the Welsh countryside, has launched a selection of its products on Amazon.
We Were Liars, E Lockhart | The Kindle store at Amazon.
inset) is the best-selling product this year, said online retail giant Amazon.
The BBC radio version of Parts 1 and 2 are available in a collector's edition at Amazon.
We are continually looking for ways to provide additional savings and convenience for our customers,' said Robin Terrell, Managing Director of Amazon.
customers, Simon Murdoch, managing director of Amazon.
The Northern Ireland First Minister David Trimble MP has said he is to sue Amazon.
This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Amazon.
Mi-Pac Rucksack in Metallic Gold, Mi-Pac, PS38, amazon.
click & save click & save THERE'S a tenner off the basic Kindle at amazon.