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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter the most significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Businesses simply send their products to an Amazon fulfillment center where Amazon stores and sends those products to customers who order them on Amazon.
Make it secure, simple, and easy for visitors to buy using their existing Amazon.
com/Edutopia, or search for pre-made DVDs on Amazon.
Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via Disc on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.
We teamed with WHV on DVD Decision to empower our tens of millions of customers with the ability to vote on and select the 10 classic movies that the world would see on DVD for the first time," said Greg Hart, vice president of movies at Amazon.
Now, libraries that buy books and other materials from Amazon.
With BiblioFile OnDemand, librarians can use those tools with the incredible resources of Amazon.