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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Amazon stepped up its home business overseas during the quarter, having launched a Home & Kitchen store on its French Web site Amazon.
Amazon also announced that the first French-language Kindle is available on Amazon.
Canal's "Le Pacte des loups" (Brotherhood of the Wolf), a 2002 film based on an 18th-century Gallic monster legend, claimed top 10 spots on the HD DVD charts of Amazon.
Two facilities in France - an operations and administration centre in Guyancourt and a distribution centre in Orleans - will support Amazon.
com Inc (Nasdaq:AMZN), announced on Friday that authors and publishers worldwide are now able to make their books available in the Amazon.
Customers can now buy the all-new Kindle--the lightest, fastest and most affordable Kindle ever--for only 99[euro] on Amazon.
We are excited to bring our first French-language Kindle and our new Kindle store to millions of Amazon.
fr today announced that authors and publishers worldwide are now able to make their books available in the Amazon.
Authors and publishers can now reach more readers by using Kindle Direct Publishing to make their books available to French customers in the new Amazon.