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("brand spoofing", "carding", after "fishing") /fishing/ Sending e-mail that claims to be from some well-known organisation, e.g. a bank, to trick the recipient into revealing information for use in identity theft. The user is told to visit a web site where they are asked to enter information such as passwords, credit card details, social security or bank account numbers. The web site usually looks like it belongs to the organisation in question and may silently redirect the user to the real web site after collecting their data.

For example, a scam started in 2003 claimed that the user's eBay account would be suspended unless he updated his credit card information on a given web site.
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Pronounced "fishing," phishing is a scam to steal valuable information by tricking novice users into handing over credit card and social security numbers, user IDs and passwords. Email was the original phishing "bait;" however, any means whereby users voluntarily divulge sensitive information may be considered phishing. For example, malicious apps in the Amazon Alexa and Google Home virtual assistants have been known to trick users for their passwords.

How Email Phishing Works
Also known as "brand spoofing," an official-looking email is sent to potential victims pretending to be from their bank or retail establishment. Emails can be sent to people on any list, expecting that some percentage will actually have an account with the organization.

The email states that due to internal accounting errors or some other pretext, certain information must be updated to continue service. A link in the message directs the user to a Web page that asks for financial information. The page looks genuine, because it is easy to fake a valid website. Any Web page can be copied and modified to suit the phishing scheme (see website copying). Instead of a Web page, the user may be asked to call an 800 number and speak with a live person, who makes the scam seem even more genuine.

Anyone Can Phish
A "phishing kit" is a set of software tools that help the novice phisher copy a target website and make mass mailings. The kit may even include lists of email addresses. See pharming, phlashing, vishing, smishing, twishing and social engineering.

"Spear" Phishing and Longlining
Spear phishing is more targeted and personal because the message supposedly comes from someone in the organization everyone knows, such as the head of human resources. It could also come from a made-up name with an authoritative title such as LAN administrator. If even one employee falls for the scheme and divulges sensitive information, it can be used to gain access to more company resources.

The "longline" variant of spear phishing sends thousands of messages to the same person, expecting that the individual will eventually click a link. The longlining term comes from using a large number of hooks and bait on a long fishing line, and mobile phones are major targets for this approach.

Report a Suspected Scheme
Any suspected phishing scheme can be reported to the Anti-Phishing Working Group at
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References in periodicals archive ?
With a data breach costing a mid-size company over $3m according to IBM, and the likelihood of a breach within the next 2 years being almost 30% (also per IBM), the time to put an anti-phishing solution in place is now.
Cofense isa leading provider of intelligent phishing solutions worldwide offering the most comprehensive anti-phishing defense any organisation can deploy.
The Anti-Phishing system was triggered 482,465,211 times.
Use a proper security solution with behaviour-based anti-phishing technologies," the experts added.
The resiliency study acknowledged it's possible mature anti-phishing programs have conditioned employees to spot work-related scams such as "Delivery Issue" or "Parking Ticket" (fear), "Urgent Order" or "Canceled Transaction" (urgency) and "Final Version of the Report" or "Refund for Purchase" (curiosity).
The anti-phishing security checks were introduced soon after many Gmail users were targeted by a phishing scam .
For example, the Google Safe browsing is one of the popular anti-phishing implementations based on blacklist approach.
Google has now released an official statement on the matter and has updated its Gmail app for Android with a built-in anti-phishing security feature.
Cross-agency priority (CAP) goals for fiscal years 2015-2017 have three areas of focus, according to the report: continuous monitoring of information security, access management, and anti-phishing and malware defense.
As of 2013, Internet phishing through email scams had decreased by 16% from 2012 (Fossi et al., 2013); however, Internet scams using social sites had increased by 3% (Anti-Phishing Working Group, 2013).
Despite the adoption of blacklist-based anti-phishing technologies, phishing attacks are at an all-time high.

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