Patients most often had tried a topical antipruritic
, astringent, or low-potency corticosteroid before seeking care.
GlaxoSmithKline's Betnovate accounted for 45% of value sales in antipruritics
and Zovirax held a 35% share in cold sore treatments.
With respect to treatment, topical therapy with broad-spectrum sunscreens, anti-inflammatories, and antipruritics
should be maximized during the initial management of DM-related skin involvement, both in the presence and absence of muscle involvement.
Topical allergy treatments and antipruritics
, the second and third fastest-growing dermatological products, are often used to treat xerosis and pruritus in the elderly.
By holding popular brands such as Betnovate, Dermovate and Drapolene across the categories of antipruritics
and nappy (diaper) rash treatments, GlaxoSmithKline achieved the first position in the fragmented market.
* topical antipruritics
, such as ointments containing menthol or camphor; topical corticosteroids, with increased efficacy under occlusion as seen with flurandrenolide tape (Cordran tape)
If necessary, you can prescribe topical treatment with steroids, pimecrolimus cream, antipruritics
, or antihistamines.
Use of agents that contain both moisturizers and topical antipruritics
(such as pramoxine) or topical aspirin and salicylates with topical steroids, may be especially useful.
Consequently, many product areas are stagnating, with medicated shampoos, topical antifungals, vaginal antifungals, antipruritics
and topical germicidals/antiseptics seeing only around 1% current value growth in 2015 over the previous year.
Hair loss treatments remained the largest category very closely followed by antipruritics
, with retail value sales of 37.5 billion and 35.6 billion, respectively in 2015.
Mild cholestasis responds to symptomatic treatment with soothing baths, topical antipruritics
, emollients, and primrose oil, among others.