Arcature


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arcature

[′är·kə‚chər]
(architecture)
A small arcade.
A blind, usually decorative arcade.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.

Arcature

An ornamental arcade on a miniature scale.
Illustrated Dictionary of Architecture Copyright © 2012, 2002, 1998 by The McGraw-Hill Companies, Inc. All rights reserved

arcature

1. Arcading. 2. An ornamental, miniature arcade.
McGraw-Hill Dictionary of Architecture and Construction. Copyright © 2003 by McGraw-Hill Companies, Inc.
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All breaths in the hollow, sunken pesti-fering arcature of my true teeth.
Artaud's true family, glimpsed at Pompidou
Brand guru Larry Light, president of Arcature Corp., Stamford, Conn., and chairman of the Coalition For Brand Equity, defines "brand" as the source of a "trustworthy, relevant and distinctive promise.
Close-up: a new look at branding
Speaking on the topic, Larry Light, president of Arcature Corp., a marketing consultant, says, "Advertising helps to build rank of mind, but promotion helps to turn that rank of mind into rank of market.
National brands influence PL strategies
"Standing still while changes rage around you is a formula for failure," says Larry Light, a global brand revitalization specialist and CEO of the business-consulting firm Arcature. (Over the years, Light has transformed McDonald's, Nissan, and Intercontinental Hotels, among others.)
YOUR LIFE
A year ago, Larry Light, president of Arcature Corp., Stamford, Conn., and chairman of the Coalition For Brand Equity, offered his definition of a brand in the pages of Progressive Grocer (Special Report: Brand Power, October 1994).
Branding the store

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