Arden, Elizabeth

Arden, Elizabeth (b. Florence Nightingale Graham)

(1878–1966) beautician, business executive; born in Woodbridge, Ontario, Canada. She moved to New York City in 1907 and under the name Elizabeth Arden opened a beauty salon that launched an international business empire based on salons, hundreds of "scientifically formulated" beauty products, and an exclusive image—all packaged in her trademark pink. With her rival Helena Rubinstein she made makeup acceptable to "respectable" American women, to whom Arden introduced eyeshadow, mascara, and lipstick tinted to match their outfits. As Elizabeth N. Graham she operated Maine Chance Stables in Kentucky (1930s–early 1960s) where the 1947 Kentucky Derby winner was bred.
The Cambridge Dictionary of American Biography, by John S. Bowman. Copyright © Cambridge University Press 1995. Reproduced with permission.
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Facial Skincare: Elizabeth Arden, Elizabeth Arden Superstart Skin Renewal Booster;