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(Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents. ACDs are the heart of call centers, or contact centers, which are widely used in the telephone sales and service departments of all organizations.

Computer telephony integration (CTI) has produced very sophisticated ACD systems. For example, a call center might want to handle 70% of all calls in 30 seconds or less, but if it can identify a high-value customer based on calling number, it may want to ensure the call is answered more quickly. In this "priority routing," the ACD must recognize the calling number via ANI or Caller ID, consult a database and then route the call accordingly.

Human or Machine
"First-party call control" uses a human to route the call after either speaking with the caller or analyzing the caller's history. "Third-party call control" routes the call automatically.

Many Options
Routing can be based on the caller entering an ID or account number into a voice response unit (see IVR). Another option is setting up unique telephone numbers; for example, one for sales and another for service, and routing the call based on the number dialed (see DNIS).

ACDs can also incorporate "skills-based routing," in which the caller is routed with appropriate data files to the agent who has the appropriate knowledge to handle the situation, such as speaking a different language.

Handling more than phone calls, some ACDs can also route email, faxes, Web-initiated calls and callback requests.
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closing device, automatic closing device, self-closing device

1.A mechanism designed to ensure that an open fire door will close and latch in the event of a fire.
2. A device which ensures that a door will return to its closed position after being opened.
McGraw-Hill Dictionary of Architecture and Construction. Copyright © 2003 by McGraw-Hill Companies, Inc.
References in periodicals archive ?
In 1974, she rose to associate creative director. Once it was recognized that Williams understood strategy and could shape those strategies with the creative to move a business forward, she was handed Secret antiperspirant.
Prior to becoming a real estate agent, Currier spent nearly 15 years as an associate creative director and copywriter for such advertising giants as Grey Advertising and Wells Rich Greene.
Associate Creative Director, Venables Bell & Partners
Dallas, TX, March 22, 2016 --( Commercial Ideas is proud to announce that Easton Sinclair has been promoted to the position of Associate Creative Director. Sinclair formerly held the title of Account Executive at the firm.
of Little Rock, working as associate creative director and senior designer.
Nuno Ferreira, SVP, Creative Director, who created the campaign idea along with Ryan Wolin, Associate Creative Director, said they wanted to dispel the misconceptions that advertising was not an art form.
New employees and their titles are: Jackie Greenblatt account supervisor; Jerome Smith associate creative director; Laura Alferman, media buyer; Jason Russell, assistant media director; and Kerry Murray media planner.
When producers Aubrey Jones and Kara O'Hatloran and associate creative director and art director Ellen Page came to McKinney chief creative officer Jonathan Cude with the idea of making posters for the March For Our Lives, they thought of creating them themselves, but then decided it would be much more powerful if they could enlist creatives at other agencies to take part as welt.
Katie Rutherford takes on the role of Associate Creative Director. Her time as an Art Director has exposed her to the inner-workings of the creative needs of HMC's roster of clients, and uniquely positions her to take on a leadership role for the creative team.
Tate previously served as associate creative director at Pleth, an advertising agency in Jonesboro.
Zainab Ghani, who is an associate creative director at an advertising agency, says: "Consumer consciousness is probably equal for all of them.

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