astroturfing

(redirected from Astroturf Lobbying)
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astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
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References in periodicals archive ?
"There are no front groups, no astroturf lobbying," he says.
In 1995, in a particularly egregious example of astroturf lobbying, working for AT&T, MCI and Sprint, lobbyist Robert Beckel generated 500,000 telegrams to members of Congress opposing a measure which would permit the Baby Bells to offer long-distance phone service.