Astroturf PR | Article about Astroturf PR by The Free Dictionary
astroturfing (redirected from Astroturf PR)
Also found in: Dictionary
astroturfingGenerating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.