astroturfing

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astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
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References in periodicals archive ?
With this little, but loud, group, the astroturfers create a media "echo chamber" to make it appear that the "cause" they are advertising represents the views of a much larger percentage of citizens than it actually does.
So today, when I see the reaction to elders who are genuinely concerned about their future health care; when I listen to the vile categorization of those people as "mobsters," "astroturfers," "racists" and "idiots"; when I see our president allowing such denigration; I want to weep.