ARPU

(redirected from Average Revenue Per Unit)
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ARPU

(Average Revenue Per User) A revenue calculation often used in the cellular industry and other subscription-based services where users pay varying fees depending on type of contract and usage. The term may be used in any industry that measures revenue on a per-user basis.
References in periodicals archive ?
Du continues to deliver strong subscriber growth while limiting ARPU (average revenue per unit) erosion.
According to Beltone Financial, the average revenue per unit for GB Auto would be an estimated LE 60,000, which would essentially translate into a possible revenue stream of LE 630 million over the next two years.
Mobile broadband average revenue per unit (ARPU) may not decline as much as voice ARPU.
Customer benefits include increased subscriber retention, higher data average revenue per unit (ARPU), optimization of network investments, reduction in customer support costs and improved customer experience.
VAS solutions have the capacity to spur the subscriber to use their phone more and allow the operator to increase the average revenue per unit. These services also take the personal aspect of mobile telecommunication to another level, aiding in lowering subscriber churn while simultaneously attracting new subscribers.
* Maintain the highest average revenue per unit (ARPU) in the industry, measured by revenue divided by average number of phones in use.
"As predicted, Americans have finally mirrored comparable global adoption rates of cellphone usage resulting in increased pressure on service providers to meet subscribers' demands for dynamic new applications while driving revenue, uptake and average revenue per unit (ARPU).
FASTWEB's average revenue per unit (ARPU) for 2004 was 340 euro per client, which, in 2005, will come to an estimated 40 million euro in revenues, 15 million of which will be purely profit.
Improvements in average revenue per unit were leading to operating profit growth exceeding organic volume growth, which was expected to be the case for both the first half and the full year.
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