banner ad

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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


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References in periodicals archive ?
As per the report, Protected Media also found a large portion of the banner ads purchased for this scheme was done so using MoPub.
We might have local news websites where sponsored articles replace banner ads completely, where we stand by what's being sold, and where readers tell us the information they most need or want to see from advertising partners.
Miignon does offer traditional banner ads, but in a competitive market new avenues must be explored.
Most ads encountered on these websites were banner ads. The advertising link on the Agame site (connecting to Spil Games (14)) explained that ads come in rectangles of different sizes and can be positioned in different locations on the screen.
For example, mobile screens lack real estate for traditional top and side banner ads that ruled the desktop web.
The Standing Committee on Advertising, with some reluctance, had denied the firm's request to use only the first two names in the firm title in internet banner ads. Committee members said Bar rules, which require firms use their full names in ads, gave them little leeway.
"Instead, they're accidentally clicking banner ads, which our data found to be very frustrating for customers," says Pat Dermody, president of Retale.
Thirty-three percent of people who looked at banner ads on a desktop remembered seeing the ad later.
As such, the startup will receive USD100,000 worth of free promotional services, including banner ads on rfidjournal.com, a webinar and ads in RFID Journal's digital magazine.
Using software from Project Sunblock, the banner ads will explain that the site is under investigation and advise users to exit.
We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that."
25 ( ANI ): Search engine giant Google has broken its 2005 promise to never show banner ads on its homepage, or with web search results, amid falling web advert prices.