banner ad

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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
AdOn Network Banner Ads are available in a nine IAB-standard sizes including Leaderboard (728x90), Rectangles (300x250) and Skyscrapers (120x 600).
Adgregate Markets enables distributed commerce by helping advertisers turn banner ads into ShopAds[TM].
We continuously rotate banner ads during the 10 hour conference broadcast," Slome adds.
Google said it won't be charging for the banner ads, which take up large parts of the screen.
Yoo and Kim (2005) show that animated banner ads produce negative cognitive and emotional effects on consumers.
The current study presents a content analysis that evaluates the extent to which banner ads in the top 100 U.
She adds that she does appreciate weekly reports of clicks and impressions generated by each Internet banner ad.
Probably the best research on this topic is a white paper called "The Five Golden Rules of Online Branding," whose three authors analyzed more than 600 banner ads across 11 industries to find common components that make some ads rise above the noise level.
Don't discontinue the print advertising that you've found effective in the past because you think banner ads alone will generate traffic.
Premium Group I (PGI) is a new product that lets IT administrators manage distracting banner ads and bandwidth-consuming Web-sites.
CyberCash Inc and NetGravity Inc have come up with a rather ingenious way to turn web banner ads into individual points of sale.
With a banner ad exchange program, participants essentially swap banner ads.