Snopes

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Snopes.com

Also known as the Urban Legends Reference Pages, the site was founded in 1995 by Barbara and David Mikkelson, who met online in a Usenet discussion group. Journalists and detectives in one, the Mikkelsons investigate rumors, conspiracy theories, strange stories and scary headlines that circulate widely across the information highway via email and the Internet. Site traffic increased tenfold after 9/11, and its reputation for accuracy, authority and trust increased along with it.

Snopes.com is maintained without the benefit of sponsors, investors or outside affiliations, but it accepts advertising revenues and public donations to help with research. The Snopes name comes from a family of characters in the writings of American author William Faulkner. See urban legend.
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Snopes

family of unscrupulous climbers, horse thieves, lechers, and murderers in Faulkner novels. [Am. Lit.: Benét, 940]
Allusions—Cultural, Literary, Biblical, and Historical: A Thematic Dictionary. Copyright 2008 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
"Volume 1" subjects include: Ray Kurzweil, Snopes.com founder Barbara Mikkelson, world champion gamer Johnathan "Fatal1ty" Wendel, Esther Dyson, PayPal co-founder Max Levchin, electronic music pioneer Brian "BT" Transeau, hypertext creator Ted Nelson, VIA CEO Wenchi Chen, and Wikipedia founder Jimmy Wales.
It was set up in 1995, just as the Internet was becoming popular, by David and Barbara Mikkelson, a husband and wife team from Thousand Oaks, Calif.
As Barbara Mikkelson, proprietor of the urban legend-debunking site Snopes.com, once told me, "Mom always said if something appears too good to be true, it generally is."