Once Ascensia was created, the company had to start the process to replace all existing blood-glucose monitors and associated hardware that included the Bayer name
and branding with versions bearing the new company logo, as well as redesign artwork, labeling and packaging.
Would some people be more inclined to trust genetically modified seeds and weed killer that bores the Bayer name
and logo rather than Monsanto's?
He worries that with the relatively less-tarnished and more politically powerful Bayer name
behind the Monsanto GMO products, the European Union will not be able to maintain its de facto moratorium# on growing genetically modified crops.
The full line of butyl products worldwide will now carry the Bayer name
, including Bayer Butyl, Bayer Bromobutyl and Bayer Chlorobutyl.
"By adopting the Bayer name
we are able to leverage its equity, thereby assuring our customers - wherever they are in the world - that they are purchasing the same consistently high-quality products they have come to associate with Bayer," said Miles president and chief executive officer Helge Wehmeier at a press briefing in New York City.
Sterling-Winthrop chairman Louis Mattis says that the new line is best seen as the first step in the elaboration of the Bayer name
and Canada, Miles legally adopted the Bayer name
. Miles becomes Bayer, and Miles Canada is now known as Bayer.