Betamaxed


Also found in: Financial.

Betamaxed

(jargon)
When a technology is overtaken in the market by inferior but better marketed competition. E.g. "Microsoft betamaxed Apple right out of the market". The Betamex videotape standard lost to VHS.

Betamaxed

A superior technology that lost out to one of lesser quality. See Beta/VHS debacle.
References in periodicals archive ?
Pick the wrong format and you could be Betamaxed - as only one of the current three will survive.