Betamaxed


Also found in: Financial.

Betamaxed

(jargon)
When a technology is overtaken in the market by inferior but better marketed competition. E.g. "Microsoft betamaxed Apple right out of the market". The Betamex videotape standard lost to VHS.

Betamaxed

A superior technology that lost out to one of lesser quality. See Beta/VHS debacle.
References in periodicals archive ?
When your fancy new technology gets betamaxed, you will have to settle for second best.
betamaxed: Slang for what happens when the "best" technology loses out to a lesser technology that is more well-known in the marketplace, this term refers to the VCR wars, when VHS became the standard over the "superior" Betamax format.
Pick the wrong format and you could be Betamaxed - as only one of the current three will survive.