Vijayawada

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Vijayawada

(vĭjä'yəväd`ə), formerly

Bezwada,

city (1991 pop. 845,756), Andhra Pradesh state, SE India, near the Krishna River delta. It is a transportation and administrative hub and the trade center for the Eastern Ghats. It has an airport with connections to major Indian cities. Chromite is mined in the vicinity and toys are manufactured. Vijayawada is a religious center and destination for Hindi pilgrims; Brahmanic cave temples (7th-century Dravidian) are nearby.
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Vijayawada

a town in SE India, in E central Andra Pradesh on the Krishna River: Hindu pilgrimage centre. Pop.: 825 436 (2001)
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005
References in periodicals archive ?
Typically, promotion-mix of the firm consists of using sales promotion, running direct marketing promotion campaigns, advertising using mass media, using sales force to promote product using personal selling technique like public relations and one-to-one marketing to communicate company's promotional message to achieve firm's sales objectives (Shukla, 2018; Bezawada, and Pauwels, 2013).
Nonetheless, the findings were consistent with online firm's efforts for direct marketing with previous studies (Bezawada and Pauwels, 2013).
Although Bezawada and Pauwels (2012) state that all organic consumer groups are somewhat price sensitive, they find that these consumers are nevertheless different, in that they react more to "enduring" actions, such as changes in assortment or regular price levels, but less so to promotional activities.
Bezawada and Pauwels (2012) also find a higher sensitivity to promotions for organic products in categories with high purchase frequency and less processed categories.
[19] Bezawada Bruhadeshwar, Kishore Kothapalli, "A family of collusion resistant symmetric key protocols for authentication," ICDCN, pp.
Retailers and consumers both can benefit, Bezawada explains.
Lead researcher Ram Bezawada, assistant professor of marketing in the University at Buffalo School of Management, sought to determine the optimal placement of cross-category items to increase sales.