Currently, telco Web sites like BigYellow from Bell Atlantic Electronic Commerce Services, Inc., The Real Yellow Pages ONLINE by BellSouth IntelliVentures, Ameritech Internet Yellow Pages, and US WEST Dex Internet Yellow Pages contain millions of business listings and also boast surprisingly dense inventories of banner advertising.
For instance, try a visit to the home page of BigYellow.com.
Along with its yellow page searching functions, the opening BigYellow page offers an extensive directory called "Big-Topics" containing the same subject groupings used to segment the daily content of newspapers: "Arts & Entertainment," "Automotive," "Computers," "Web/Technology," "Dining," "Education," "Health & Fitness," "Home Improvement," "Money," "Home Office," "Real Estate" and "Travel."
BigYellow's structure incorporates a connection to InfoSeek's search engine that instantly delivers the links to 14 different entertainment publications such as E!
For the user, the BigTopics links are seamlessly presented in a way that makes BigYellow feel and act like an electronic master publication with many sections of lively, compelling and memorable editorial content.
Perhaps an even more important statistic is this one: Between its directory listings and the banner ads from companies like Microsoft, Hot!Coupons, and Barnes and Noble that stock its pages, BigYellow has more than 7,000 paying advertisers.
BigYellow is a product of Bell Atlantic Electronic Commerce Services, headquartered in Middleton, Mass.
The core of BigYellow, its 17 million business directory listings, lets users search by business name or business type in any state.