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Techniques employed by some Web marketers and site designers in order to fool a search engine's indexing programs. The objective is to ensure their website appears at or near the top of the list of search engine results.

Word/Keyword Stuffing
A common method is "word stuffing" or "keyword stuffing," which embeds descriptive words on the page dozens or even hundreds of times. These words may also be invisible to the human eye, such as white text on a white background, but search engines see them.

Bait and Switch
Another technique combines word stuffing with "bait-and-switch," which loads the page with a popular search word such as "sex," "travel" or "antivirus," even though the word has nothing to do with the site content.

Search Engines Are Savvy
Major search engines always try to outsmart spamdexers. For example, they may automatically give a lower ranking to any page that contains a lot of repeated words. However, as soon as one method is successfully defeated, spamdexers come up with others.

Legitimate Methods
Site designers can use ethical ways to make their site get a higher ranking, such as inserting appropriate keywords in the page's meta tags. In addition, the search engine itself may offer tips on how to obtain higher rankings. A good source of information is Search Engine Watch (, which covers the major search engines. See doorway page, meta tag, spam and Google bomb.
References in periodicals archive ?
Many agencies were led astray with SEO link building scams, including link farms and other black hat SEO practices.
Some are simply common criminals, others are spammers or doing black hat SEO.
Although using black hat SEO may be beneficial for websites' managers in short term but in long term they put their business at the risk of being blocked permanently.
Particularly helpful, he said is "17 Black Hat SEO Techniques to Avoid" in the online publication, Design Hammer.
In general, those who venture off the beaten path are often considered as " black hat SEO " without necessarily being harmful or malevolent in any way.
Search engine poisoning, also known as Black Hat SEO, is on the rise, threatening businesses of all sizes.
One of the key threats pointed out by the report is Search engine poisoning, also known as Black Hat SEO, threatening businesses of all sizes.
Key threats identified in the report include search engine poisoning, also known as Black Hat SEO, which is on the rise, threatening businesses of all sizes.
The work also discusses Google AdWords, tracking metric, common optimization myths, black hat SEO and spam, monetizing SEO results and social media and SEO.
lt;p>Another trick is called black hat SEO (search engine optimization).
practices known as keyword stuffing, spam and black hat SEO (search engine optimization), which caused increasingly irrelevant search returns.
For additional information on questionable methods of optimizing search engine results, see "17 Black Hat SEO Techniques to Avoid," Design Hammer, http://designhammer.